What is a Guest Post? A Guide for Marketers.

 

Here's a question we get a lot from clients: What is a guest post? How is it different than a regular blog post? A Guest Post is an article written and posted on someone else's blog. When you write something on your own blog, it's just a "post," but on someone else's blog, the writer is a ‘guest’.

Guest posts are valuable tools for reputation marketing and reputation management for several reasons, like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks for SEO reasons. Guest posts are often abused, though; we'll address abusive aspects later in this article. 

If you have found someone else's blog to write on, then you are the 'guest author'. We'll assume you are doing it both to get the word out and hope to get a link back to one of your own web properties.